Lisa & Martin Hoeber interview

Super Cichlids logo. Image from Lisa Hoeber.

Just over two years ago, I interviewed Lisa Hoeber of Super Cichlids. At that time, Super Cichlids was an online-only retail store. Fast forward to this summer and that changed in a big way. Lisa and her co-owner husband, Martin, opened a physical store with the same name in their hometown of Dover, Delaware. Shortly before their opening, I e-mailed Lisa and Martin asking if they would be interested in doing another interview. Thankfully, they happily agreed.

If you’re in the Dover area or within a reasonable driving distance, I would encourage you to visit their store. I haven’t been myself, but I have seen numerous photos. The place looks amazing! I know Lisa and Martin, and they’re first class. If you visit, I would expect that you will experience the same unbridled friendliness that you’ve experienced interacting with them at their vendor booth during fish shows and conventions. Even if you can’t visit their physical store, certainly go to their website. They have great deals all of the time.

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