||All cichlid keepers have favorite products or brands that they use. I am no different. Today’s interviewee owns the company that produces products used regularly by aquarists all around the world, me included. In fact, I’ve been using one of his products for almost as long as I’ve been keeping fish. You may not know the interviewee by name, but I can almost guarantee you’ve heard of his products. If you haven’t until now, today’s your lucky day.
Jeff Turner is President of Boyd Enterprises. As such he owns the Chemi-pure line of products. “Chemi-pure is the unrivaled filtration media for maintaining an aesthetically pleasing and healthy aquarium.” Jeff is also President of Reef Aquaria Design and Jellyfish Art, custom tank building companies.
An aquarist and businessman, Jeff has been in the hobby for over five decades. While his career was built around marine aquariums and systems, Jeff is a freshwater enthusiast and also a cichlidophile. In fact, the tank in his work office is a cichlid tank.
I had not met Jeff prior to this interview but I reached out to Chemi-pure in hopes of getting an interview with him. His folks got him in touch with me and, as they say, the rest is history.
Lots to cover so let’s get going!